Giving billboards a new lease on life. Rather than ship the materials from our outdoor Cruze campaign off to a landfill, we decided to upcycle+ them by partnering with Toronto owned Totem bags to create messenger bags, laptop sleeves, and oversize totes. Each bag was made with up to 98% recycled, locally sourced material � using the outdoor vinyl from the billboards, combined with recycled seatbelts and bicycle inner tubes. Now, we want you to get creative and tell us on Facebook what you would make using this year�s billboards. Like Chevrolet on Facebook and submit your ideas. The top 10 finalists, chosen by our judges, will get the chance to have their ideas made, the winner will also receive $500 in cash. If you wish not to enter through Facebook, you can send a letter outlining your idea, along with a self-addressed, stamped envelope, to: Chevrolet Recycle Contest, P.O. Box 5849, Station A, Toronto, Ontario, M5W 1P3. * Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value. Share your ideas on Facebook
GM.ca > Chevrolet > Chevrolet Recycling
Google